The Blue Sheet changed the way we sellĮver wonder why we call it the Blue Sheet? According to company legend, when Bob Miller assembled the first batch of documents to accompany the Strategic Selling framework, the printer ran out of 11 x 17 white paper. But the Blue Sheet has remained a constant, a tool relied upon by generations of sellers because it works no matter how complicated sales gets. The sales industry has changed a lot since Robert Miller and Stephen Heiman launched Strategic Selling in 1978.
A staple in sales organizations across the world for decades, the Blue Sheet brings structure to the sales process, aligning strategies for winning complex deals with our highly successful Strategic Selling® with Perspective methodology. In the sales industry, few resources are more iconic than the Blue Sheet, powered by Miller Heiman sales methodology.
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