And as we have seen with marketing tech, promises become realities over time. Today, a contract manufacturer can integrate these maturing technologies into a highly automated plant.
Automated materials handling and multifunction production platforms were nascent in the ‘90s too. These technologies didn’t exist 30 years ago, and neither did some of today’s manufacturing production technology.
Marketing and sales technologies like customer relationship management (CRM), marketing automation, and smarter databases for companies and contacts are available to manufacturers that understand how important they are to lead profiling, lead generation, and lead qualification processes. We shouldn’t be surprised by technology evolution. It has taken more than a few years, but today, a highly developed integration of several technologies offers manufacturers the ability to grab hold of the growth potential that Peppers and Rogers promised 30 years ago. One industry expert summarized the book as a “unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition.” Their book, “The One to One Future: Building Relationships One Customer At A Time,” has become a classic reference for personalized marketing and sales. In 1993, Don Peppers and Martha Rogers introduced a new concept that became the foundation for many of today’s marketing programs. Sesame / DigitalVision Vectors / Getty Images
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